What is all the hype about the IFB Fashion Conference you say? Well, it is the place we we as fashion bloggers mark our spot as as IFB states “solidify our place” as a Fashion Blogger. We get to meet all these famous people, learn from them, from their mishaps and misfortunes as well as what worked and helped them succeed. We get to meet other Fashion Bloggers we have been tweeting with and Facebooking with and put faces and names together. I love how IFB says it is like Day Camp.
This will be my first year. For one I just found out about IFB. I didn’t even know they existed until this year. I happened upon someone else’s blog and sadly I don’t know who. I was searching online for some fashion seamstresses in my area and saw it on someone’s blog who DOESN’T live here and was like What is that? and after further investigation fell in love at first viewing! I signed up right away and started diving and delving in. As soon as I saw the IFBCON was but a few mere weeks away I started figuring out means and ways to get there.
At the tail end of last year I made the leap to get back into modeling full time. A few years a go I had SensaFashion as a business and had GRAND PLANS for this Blogging and Designing business and even met with a StartUpCityDSM a company here in Des Moines but plans fail to execute in my favor so I put it on the back burner and moved into a different direction. They helped me realize I wasn’t ready and though I felt like I left with my tail between my legs they did me a grand favor.
At the beginning of this year I reawakened SensaFashion and my Fashion Blogging, as well as my Design business and other services I offer. Things are moving forward well and fast and furious already and it isn’t even the end of January.
I tell you all this because it goes into why I feel it is important for me to go to NY now at this time and this moment in my career. With these new changes and how well things are doing for SensaFashion I did some demographic research. At the beginning of the month/year I was only reaching 32 people a day and now before the end of the month I am reaching over 600 people a day. That is without connections, without ads, without help. Where is the bump coming from? Independent Fashion Bloggers. I am nearly sure of it.
Yes, I do believe my constant marketing and knowledge being a Social Media Strategiest has played a huge part, but I truly feel IFB has made a difference in my life and to wait and miss this opportunity I think would be a HUGE disservice to me and my company and my brand.
In the past few weeks changes have already begun taking place. I took a leap to say no to someone who was sucking the life out me and focus on my business and doors flung themselves open to me. I shared my design to a Bakery who is opening their doors to the public and they loved my Vintage Apron and Shirt Dress Design from my new line and placed the first order. A site that is widely known here http://www.desmoineisnotboring.com asked me to write a few pieces about the before, during and after of IFBCON as well be their regular Fashion Blogger (of which I am completely thrilled btw). I now have one Executive Assistant and two interns who also write on the blog with me and things are going swimmingly well. Life is moving along better than I could have EVER imaged and I have a pretty good imagination!!
(I think Disney-esque my friends say)
I can’t wait to go to IFBCON. I can’t wait to learn and grow and take my business to the next level. I know, I just know deep in my heart and gut that going to IFB will help me to do that and get there. I am a leaper. I take chances. I know and realize not everyone feels this way. But I will say to you and encourage ALL of you who can, get your tickets to IFBCON.
I think it will change your life.
It already has changed mine.